TV Ratings: ABCs 'Modern Family,' 'Happy Endings' Dip Slightly With World Series

Peter Hopper Stone/ABC According to preliminary numbers, ABC's Modern Family beat out game one of the MLB World Series game between the Texas Rangers and the St. Louis Cardinals in the advertiser-coveted 18-49 demo. It's the second year in a row the ABC comedy topped the World Series in the demo.our editor recommends'Glee,' 'Modern Family' win Peabodys'Happy Endings' scores ratings high, retains more 'Modern Family' lead-in Still, Fox, which aired the game live during primetime, won the night overall -- and may have caused Modern Family to dip slightly. ABC and CBS tied in second with a 3.3 rating. PHOTOS: On the Set of 'Modern Family' On ABC, The Middle (2.9, 9 million) and Suburgatory (3.1, 8.8 million) were flat. Modern Family (5.6, 12.8 million) was down 5 percent, Happy Endings down 6 percent (3.0, 6.9 million) and Revenge down 7 percent (2.5, 7.9 million). CBS' Survivor: South Pacific was up 3 percent (3.3, 11.1 million), as was Criminal Minds (3.9, 13.1 million). CSI was flat with a 2.6 (10.6 million). PHOTOS: Fall TV Preview 2011: The Returning Shows NBC came in third place with a 1.7 rating. Up All Night (2.1, 5.6 million), Harry's Law (1.2, 8.1 million) and Law & Order (2.1, 7.5 million) were all flat. Univision rated a 1.5 The CW was in fifth with a 0.6 A repeat of Sarah Michelle Gellar's Ringer was up 13 percent in total viewers from last week with 1.2 million (and a 0.4 rating). America's Next Top Model (0.8, 1.9 million) out-rated NBC in the 18 to 34 demo in the 9 to 10 p.m. hour. VIDEO: Emmy Roundtable: Comedy Actresses Telemundo came in last with a 0.5. TV Ratings Modern Family

'The Social Network' Tops Key Art Honours

A clip for David Fincher's The Social Media, created by Mark Woollen & Affiliate marketers, won the Grand Key Art award inside the audio-video category within the 40th Annual Hollywood Reporter Key Art Honours on Wednesday evening within the Cinerama Dome. It absolutely was really the only project to win the most effective prize.our editor recommendsKey Art Honours Individuals who win 2011Finalists Introduced For Your Hollywood Reporter's Key Art AwardsTHR's Key Art Honours 2011 A clip also acquired gold honours for editing and music as well as the Social Media website by Imageworks Interactive, acquired a bronze inside the interactive category. "We restarted the honours this year,In . The Hollywood Reporter Author and Senior V . P . Lynne Segall mentioned throughout her opening remarks. "We even reinvented the trophy." The completely new Key Art award resembles a gold klieg light. The Key Factor Art Honours are Hollywood's best honours competition to advertise and communications. This year, THR teamed while using Clio Honours to change the knowing techniques. 5 knowing sections, composed senior level creatives in each medium, ranked the records on three levels: gold, silver and bronze. However, each jury wasn't obligated to award a silver or gold towards the work once they felt nothing was well worth the ranking. PHOTOS: THR's Key Art Honours 2011 The qualifications period appeared to become extended to twenty several days, including anything seen with the public in the month of the month of january 2010 to August 2011. Segall also acknowledged the momentary leak in the evening's individuals who win online with numerous spoof one-sheets within the Social Media ("You don't achieve 2500 records without creating a few competitors."), 127 Several hours (127 Leaks) as well as the Fighter (The Leaker). Other projects producing gold honours were the start trailer by BLT & Affiliate marketers inside the audio/visual category for motion graphics and original music. The Jason Bourne: Ghost Protocol trailer by Audio-video Squad inside the audio-video number of editing as well as the Last Exorcism's Chatroulette Reactions online with the Visionaire Group inside the audio-video number of viral marketing. The movies that needed home most likely probably the most honours were Beginning, which needed seven total honours inside the audio/visual and at home campaign groups Kick-Ass, which received seven honours inside the audio/visual, at home and interactive campaign groups as well as the Fighter, which won six honours inside the audio/visual category. STORY: Key Art Honours 2011: Complete Report on Individuals who win Lionsgate, which handled its own advertisements, was the only real finest champion, taking 13 honours for Hidden, For Colored Women, Kick-Ass as well as the Expendables. The Wally Disney Art galleries was the finest studio, also with 13 wins, while Audio-video Squad was the finest vendor with 10 wins. In TV, Fox Broadcasting won a bronze inside the print category for House's clown-face one-sheet Menagerie Creative won a silver for your It's Always Sunny in Philadelphia DVD box set 6-pack set Wally Disney Art galleries Home Theatre won a bronze due to its Lost: The Whole Collection packaging and Miami Ad School won a silver for your Real Regular folks of NY at home campaign titled "Reality Unlike Your Individual.In . For game game titles, The Ant Farm acquired a silver award inside the audio/visual category due to its Cod: Black Procedures launch trailer, together with a bronze due to its game packaging for Disney's Epic Mickey. Gas won a bronze due to its God of War III unique packaging. Accurate documentation-breaking 2,558 records were judged with this particular year's Key Art judge sections, chaired by Michael Kahane of Mojo LLC for audio/visual, Bemis Balkind owner Peter Bemis for print, AvatarLabs founder Rex Get ready for interactive, Beck Media & Marketing leader Todd Beck for PR, and Cheryl Savala, executive creative director of Menagerie Creative for display ads. For complete report on individuals who win follow the link. Related Subjects Key Art Honours The Social Media

First poster released for The Texas Chainsaw Massacre 3D

Although the latest instalment in The Texas Chainsaw Massacre franchise isn't released in theatres until October 2012, the eager beavers in Hollywood have already unveiled the new poster for the film.The Texas Chainsaw Massacre 3D ignores all the other films in the series and picks up where Tobe Hooper left off in 1973.Directed by John Leussenhop, Chainsaw 3D stars Alexandra Daddario as a young girl who heads to Texas to collect her inheritance money.Little does she know that part of her inheritance is our dear chainsaw-wielding, human skin wearing pal Leatherface.Other details haven't been released, but apparently the new film serves as a 'love letter to fans,' this may be due to the list of our old favourites who are reuniting for the film.We'll see the likes of Gunnar Hansen and John Dugan, and cameos from Marilyn Burns and Bill Moseley.So, against our better judgement, we're actually pretty excited to see the return of Sally, Leatherface and Choptop to the franchise. This is one family reunion we're actually looking forward to.Newbies to the project include Tania Raymonde, Trey Songz, Karem Malicki-Sanchez, Thom Barry and Dan Yeager as Leatherface.So everybody's favourite inbred cannibalistic family is back! And they're welcoming us home with open arms (gripping a blood-dripping chainsaw), see the new poster below.

REVIEW: Elizabeth Olsen Beguiles in Martha Marcy May Marlene

The opening scene of Sean Durkin’s debut feature Martha Marcy May Marlene suggests we’re in for a big rusty bread pan’s worth of rural miserablism, and even though we’re not, the yeasty grayness of those early moments is clearly intentional: A group of women in drab dresses and droopy T-shirts go about preparing dinner in a house whose unfinished interior looks either new and hastily erected or ancient and about to fall apart — it’s hard to tell which. A young boy stomps about in a dusty, scrubby yard; a woman sits on the porch working on a crocheted afghan. When dinner’s ready, a bunch of men sit down to eat; then they leave the table — the man who appears to be the leader murmurs something appreciative about the meal — and the women take their places. Then there’s one lone shot of a ton of dirty dishes jumbled into and around the kitchen sink — there’s no question who’s going to be scouring them clean. It’s as if Amishtown had been taken over by a nicer version of the Manson family. Or maybe they’re not so nice. But what makes Martha Marcy May Marlene so beguiling — aside from the performance given by its lead actress, Elizabeth Olsen — is that the pall of creepy groupthink that hovers over that first scene works as a perverse kind of seduction: You want to know more about this place, and about these people, even though you suspect that knowing more may not be a good idea. Even if you think your brain is soap-proof, Durkin succeeds in washing it just a little bit. The heart, soul and eyes of Martha Marcy May Marlene belong to Olsen’s Martha, a young woman who leaves this strange, crazy-cozy household very early in the movie: We see her heading into the woods with just a small pack on her shoulder, though we also hear the squeak of a screen door and a man’s voice calling after her. Wherever it is she’s running from, she ends up at the Connecticut summer home of her sister, Lucy (Sarah Paulson). The two are clearly estranged, and not just because Martha’s been in a cult for a couple of years; from their exchanges, both the early and the late ones, we can see that the two sisters have never been close. Lucy is now married — a development Martha knew nothing about — to a vaguely uptight architect or developer (all we really know, or need to know, is that he’s some kind of property guy) played by Hugh Dancy. The two welcome her into their luxurious split-level house on the lake, obviously wishing they could unwelcome her. From that point, Martha’s present, in oh-so-safe Connecticut, is intercut with scenes of her past, in that commune somewhere in the Catskills. The place she’s left is presided over by a bookish self-proclaimed prophet named Patrick (John Hawkes, looking like Charles Manson as shot by Walker Evans), who has built a pastoral Utopia where the inhabitants live off the land and allegedly love one another unselfishly. The setup works out fabulously for him — he gets to ritualistically sleep with all the women. But Martha, he claims, is his favorite, and if she stupidly believes it, somehow we do too: She has a solemn, knowing face, with eyes that can melt one minute and pierce the next. She takes to the welcoming pseudowarmth of this new family, even as we can see she’s holding herself apart from it just a little bit. When she’s first introduced to Patrick, by the savvy-dippy young cult member (played by Louisa Krause) who’s taken her under her wing, she compliments him on what he’s done with the land, planting vegetable crops and whatnot. “It’s as much yours as it is mine,” he says with a twinkle of phony generosity in his eyes; she smiles at him a little too demurely, as if to say that she’s listening but not buying, at least not yet. Olsen’s performance is restrained but not tentative; you could say the same for the movie around it. Durkin, who also wrote the script, doesn’t indulge in lots of shaky camera business to convey, you know, the character’s inner turmoil. (The DP here is Jody Lee Lipes.) Even though there’s at least some handheld camera work, you have to really look for it: Some camera dude out there is working really hard at keeping the frame steady, and it’s almost a subliminal effect — if Martha is looking for something to hang onto, maybe we are too, though we barely know it. Durkin is perhaps too obvious in the way he heightens the contrast between Martha’s lumpy-oatmeal commune existence and the overpolished gloss of her sister’s lifestyle. At one point Martha jumps up from sunbathing with her sister on a classy lakeside dock and leaps into the water completely nude, as she would have done back at the old communal swimmin’ hole. Lucy, aghast, hauls her out. “You can’t do that here!” she hisses, and I kept wishing the next line would be, “It’s Connecticut!” But of course it wasn’t — Durkin isn’t going for laughs here, though it’s all too easy to fill in the blanks for ourselves. Still, Paulson and Olsen capture the uneasy electricity of siblings who just can’t get along but who nonetheless remain connected. Paulson plays Lucy as uptight but not unwatchably severe: Sometimes she looks at Martha as if she’d just landed from another planet — or, equally weird, just stepped off a lilypad — and given the unnerving nature of Olsen’s performance, you can see why. One minute she’s bracingly direct; the next she seems to be blinking her way through amniotic fluid, like a newborn lamb fighting for life. You don’t watch her and think, What a dope she is, having fallen for all that hippie-dippie cult stuff. Instead, you see how the perceived security of that makeshift family would make sense to her, up to a point. In other words, Durkin doesn’t condescend to the character he’s written, and in return, Olsen rises to the challenge of that character. At one point, Patrick tries to punish Martha with twisted praise, asserting that she’s a lot like him. Minus the cruelty and the craziness, maybe she is: As Martha, Olsen throws off a muted self-assurance that reads as a kind of charisma. We fear for her every minute, and yet for better or worse, we’d follow her anywhere.

Toronto: Magnolia Acquires Sarah Polleys Take This Waltz

Magnolia Pictures has acquired U.S. rights to Take This Waltz, the film written and directed by Sarah Polley that stars Michelle Williams, Seth Rogen, Luke Kirby and Sarah Silverman. The film made its debut as an acquisitions title at the 2011 Toronto International Film Festival. Williams plays a young woman struggling to choose between her husband and another man she has fallen in love with. The deal was made with TF1 International. Magnolia plans an early summer 2012 theatrical release, and the film will be part of its Ultra VOD program.

Fresnadillo Exit Within The Crow Confirmed

Juan Carlos Fresnadillo has departed Relativity Media’s reboot in the Crow, Deadline has confirmed, following lately’s news within the Toronto Film Festival the The the spanish language language director features a holding deal to helm Summit Entertainments reboot of Highlander, put together by Art Marcum and Matt Holloway. Twitchfilm today known towards the “revolving door” round the Crow, which has seen multiple company company directors, authors and stars appear and vanish. In Fresnadillo’s situation, in a single “reboot” to another. Production on Highlander is scheduled to begin in the year.

WB Looks to Rome, Sweet Rome Pitch

Purchasing Des Moines-based author James Erwin’s first script pitch was accomplished by having an unusual route: social news aggregator website Reddit.com. Warner Bros. bought Erwin’s pitch Rome, Sweet Rome after Reddit clients selected to boost his idea up in the site’s web page. The idea? Contemporary U.S. marine corps by some quirk of fate are gone to live in An Italian Man , Capital where they suffer from Roman scores. Because the Marine corps’ presence interferes with history’s timeline, they need to set things back around the right course to return home. Adam Kolbrenner from Madhouse Entertainment spotted the publish and contacted Erwin, a couple-time Risk! champion, to develop his concept for just about any quick purchase. Kolbrenner will produce as well as Hollywood Gangs Gianni Nunnari (300, Immortals). John Ridley will oversee for Hollywood Gang. Chris Gary will shepherd the job for Warner Bros. Erwin’s next book, meanwhile, is past U.S. military actions apt to be launched next season.