Flush Latin customers use NATPE

Cinemax is shopping drama 'Strike Back' at NATPE teen and tween shows are expected to become particularly desired.Miami, the gateway to South Usa, will once again host a wave of NATPE participants in the region that has emerged relatively untouched with the global economic crisis, posting dynamic economic growth together with a mainly youthful population that spells burgeoning programming needs from both general and pay TV areas inside the territory. "Latin American tv producers are searching for the eye more youthful audiences in addition to their families, so tween and teen distribution are extremely popular,Inch states Helen Jurado, V . p . of TV sales & distribution at BBC Worldwide South Usa, who recently offered an offer of youth-specific programs to Cinemax South Usa. "Everyone goes for your elusive 18-to-35 audience," she adds. The Cinemax package includes new BBC Worldwide tomboy skein "Sadie J," time-twisting adventure skein "Leonardo," drama skein "Strike Back" and music program "Later With Jools Holland." BBC Worldwide's extensive catalog of concerts is extremely popular. Systems may also be facing the fragmentation from the core middle- and upper-class audience, that's leaning toward the net and mobile items to obtain their entertainment fix. Viacom's youth-skewing Comedy Central is responding with this development by beginning across all multimedia platforms in Portuguese and also the the spanish language language in South Usa on Feb. 1. The network is positioned to attain an initial millions of audiences through distribution handles major cable service companies. Programming includes U.S. photos, skeins, standup comedy shows and native purchases for instance "XHDerbez" and "Virtual assistant p nuez en cuando" from Mexico's Televisa. Daily news shows "The Daily Show" and "The Colbert Report" will probably be available only on Comedy Central Latin America's website, launched in November 2011, along with such Web skeins for instance "The Spooky Show," that's slated to debut round the funnel soon. More companies are actually adopting local production in the region where domestic content remains king. "We're searching at NATPE for completely new series to obtain, and you'll be exploring new formats and sitcoms to remake in Mexico and Argentina by 2013," states Fernando Gaston, senior V . p . of creative, content and music at MTV/VH1/Comedy Central South Usa. "We'll be seeking more telenovela co-production partners at NATPE," states Gaston, in line with MTV's goal to produce one or more youth-specific telenovela yearly. MTV started original content production last year with "Ninas mal," a co-production using the new the new sony Pictures Television. "Popland," its first 100% MTV production, broadcast in the region a year ago. Sister web Nickelodeon South Usa remains creating a slew of tween programs since 2003's "Skimo," its first foray to the area. The completely new slate includes season 2, set to debut Feb. 27, of hit telenovela "Grachi," which concentrates on a tween with magical forces. Nick may also be creating "Julie as well as the Phantoms," the initial skein it's making in South usa, getting a The the spanish language language version debuting in March within the the spanish language language-speaking South Usa. "The pre-tween demo old range 7-9 are relatively underserved," states Tatiana Rodriguez, Nick Latin America's V . p . of programming and artistic strategy. The network is allotting an ordinary 7 p.m. slot due to its in your town produced teen/tween programs, according to Rodriguez. Nick recently inked a noticable difference deal with Miami-based shingle Somos Prods., run by former Venevision Intl. professionals Luis Villanueva and Jose Antonio Espinal. Nick South Usa will unveil a clip of Somos' pilot "Once once, en mi cuadra nada cuadra" (Eleven, Eleven, Nothing Matches My Block) at NATPE. The 80-episode teen skein will debut late 2102 on Nick South Usa, Villanueva states. Alex Marin, senior V . p . of distribution, South Usa, for that new the new sony Pictures Television (SPT) notes a heightened appetite for edgy telenovelas or teleseries (also called short telenovelas) among terrestrial tv producers. "Rosario Tijeras," an SPT co-production with Colombian broadcaster RCN of a female hired assassin, will be a ratings success within the region. SPT is becoming in pre-production on teleseries "La Prepago," that involves a girl leading a double existence against a backdrop of politics, avarice and ambition. SPT headed the go to local production at the begining of 2000s if the remade its gameshows and sitcoms, for instance "The Nanny" and "Mad About Yourself,In . for local auds. Furthermore, it created U.S.-style skeins for instance "Los Simuladores" (The Pretenders), based on an Argentine skein, and "Los Caballeros las Prefieren Brutas" (Gentlemen Prefer Them Dumb) within the Colombian novel by Isabella Santo Domingo. "Demand is exceeding (supply) at this time around,Inch states Marin. Companies offering local content are thriving. But a factor of caution within the BBC's Jurado: "Local production 's time-consuming, pricey and will be offering no guarantees." Contact the number newsroom at news@variety.com