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This story made an appearance within the 12 ,. 2 problem from the Hollywood Reporter magazine.our editor recommendsVictoria's Secret Model Adriana Lima Survives Lingerie Show Without Food or WaterVictoria's Secret Fashion Show 2011: Within the Star-Studded Celebration (Photos) Will we possess the gun?" Todd Thomas, the gathering designer for that 2011 Victoria's Secret Fashion Show, set to air November. 29 on CBS, inspects a lavender tulle tutu worn by supermodel Lily Aldridge, wife of Nobleman of Leon lead singer Caleb Followill. "The gun," is really a glue gun. And Thomas, that has seen his share of runway incidents throughout nearly ten years with Victoria's Secret, needs it to tack up under-layers of tulle which have come loose within the back, slightly covering Aldridge's g-stringed derriere. PHOTOS: Victoria's Secret Fashion Show 2011 It's 5 days prior to the November. 9 runway show, contributing to 30 individuals are jammed right into a small room around the twelfth floor from the midtown Manhattan headquarters of Victoria's Secret. Thomas, Sophia Neophitou, the British fashion editor who came aboard as mind stylist this past year, and Monica Mitro, executive vice president brand communications and occasions along with a 17-year veteran of Victoria's Secret, are furiously trying to place the final touches on 69 looks to become worn by 36 models, as part of your have walked the runway in the annual under garments spectacle. Today's fitting is its very own media event installers, night stands and assistants jockey for space within the stuffy room with photography enthusiasts, reporters and video deck hands. "You will find many people here today, darling," states Neophitou, lifting her mane of gray-flecked black curls from her neck. The home windows are tossed open inside a futile make an effort to lower the temperature within the room. STORY: Victoria's Secret Model Adriana Lima Survives Lingerie Show Without Food or Water Aldridge's lavender tutu is combined with a black velvet corset, diaphanous lavender push-up bra and red-colored satin heels with ballet straps. "Are you able to walk for me personally pretty girl?" asks Neophitou. Aldridge flounces toward Thomas, Neophitou and Mitro. Neophitou increases from her Eames swivel chair and lightly pats Aldridge's breasts. "They appear good," she purrs, "amazing." &diams&diams&diams&diams&diams Despite looks, the Victoria's Secret fashion show isn't about fashion. Yes, the fundamentals from the runway getups are brazier and panties that are offered at the local Victoria's Secret store. However, you can't buy Brazilian supermodel Alessandra Ambrosio's gold-plated wings festooned with 105,000 Swarovski deposits. Broadcast in additional than 180 nations, the $12 million made-for-TV-event draws in the planet's top models featuring A-list musical visitors. Also it's all made to burnish a brandname that peddles dreams to everybody from teens to suburban average women of America. "It's be a performance-slash-lifestyle-slash-variety show and, obviously, with models putting on underwear,Inch states Francois Lee of ad purchasing firm MediaVest. The special has moved from "just extra time of the catalog to actually featuring the life-style part of the brand." "It is a marketing marvel," adds Bob Horowitz, leader of reality production house JUMA Entertainment, who because the former mind of IMG's U.S. television division has packed his share of TV special offers. The runway show began in 1995 like a modest proceeding in the Plaza Hotel in Manhattan and it has been public regularly since 2001, when ABC first use it. CBS has already established the show since 2002 but didn't air it in 2004 -- an answer towards the national outrage over Jesse Jackson's Super Bowl nipple expensive around the network. The Television special is made to send customers towards the web or the organization's 1,000-plus retail shops -- before the holidays. And delay pills work: Victoria's Secret, founded in 1977, this past year raked in internet sales of $5.5 billion. "It's the only person-hour network show devoted to some single brand," states Mitro. "It puts our brand before huge numbers of people all over the world throughout the important holiday period." CBS licenses the show from Victoria's Secret for a little more than $a million, well beneath the $20 million its smart for that Grammys. The show isn't exactly a rankings blockbuster -- 9 million audiences updated in this past year, in comparison with nearly 27 million who viewed the Grammys this season -- however it does bring more youthful audiences to CBS over fifty percent from the 2010 audience is at the 18-49 demo. "We're a large-tent broadcaster. We would like everyone," states Jack Sussman, executive vice president special offers, music and live occasions at CBS, who runs manufacture of the show. "This diversifies our portfolio of special offers." Even though it hasn't attracted an FCC indecency fine, the show has occasionally elevated the ire of watchdog groups such as the Parents Television Council. But regardless of the copious quantity of taut flesh displayed, the television special features no pixilated nudity. "You will find the periodic problems that show up suddenly," states Sussman. "But that's the good thing about postproduction." And Sussman, who states the show's viewership is 60 % women, exactly the same for the majority of broadcast TV, has their own decency filter: "Do my two teenage kids need to see it? Will my spouse watch it? And can my mother not power it down? Which show will get using that filter." The special is really a mashup of runway spectacle, musical functions, behind-the-moments fodder and vignettes about a few of the models. And contains progressively attracted top-tier musical visitors, crucial for creating buzz. The Black Eyed Peas, Justin Timberlake, Usher and Katy Perry have been compensated to look. This season's show, held in the Lexington Armory in NY, featured performances from Nicki Minaj and Maroon 5 -- whose frontman, Adam Levine, dates Victoria's Secret model Anne Vyalitsina -- and headliner Kanye. He was became a member of onstage unexpectedly guest Jay-Z they carried out "Niggas in Paris," an F-explosive device-laced paean to fame and materialism, as Jay-Z's pregnant wife Beyonce sitting right in front row. (It had not yet been determined when the song can make it in to the broadcast.) Leslie Wexner, the septuagenarian billionaire Boss of Victoria's Secret parent Limited Brands, is really a staple in the show, also is known, and judged by, the hodgepodge of celebs it draws in. Russell Simmons, Michael Bay (that has directed Victoria's Secret advertisements), Darlene Harry, Donna Karan, Alexander Wang and former French Style editor Carine Roitfeld attended this season. Orlando Blossom, husband of Australian supermodel Miranda Kerr, might be seen entertaining demonstrably when his wife, who delivered their boy in The month of january, sauntered lower the runway putting on the gathering's now legendary $2.5 million Fantasy Treasure Bra -- created by London Jewelry retailers and adorned with nearly 3,400 gemstones including 142 carats of diamonds. Haute couture it's not. Maryna Linchuk used a bubble skirt that appeared as if a frosted pink donut and Shannan Click carried a bra festooned having a blinking heart on each breast. None of those outré products can be obtained at Victoria's Secret stores. Still, the show will get more national media attention than anything around the fashion runways at NY Fashion Week. "It's one giant PR stunt," states Linda Ong, leader of branding firm Truth Talking to. "It's about getting individuals to bare this very mass-market brand top-of-mind. The celebs, the million-dollar bra. They also have some model who just were built with a baby, so it's about just how much weight she lost. It's a pseudo-event. But due to the PR machine, people pay for it wants it's news." That exposure could be a career maker for models. Former Victoria's Secret spokesmodels Heidi Klum and Tyra Banks have parlayed that fame into media mogul status. "It puts huge amount of money of advertising behind you," states Ivan Bart, senior vice president of IMG Models. Victoria's Secret spokesmodels can earn $5 million annually, while individuals who don't have contracts with the organization pocket $10,000 or even more for that runway show alone, say sources. IMG Models has nine women within the runway show including Kerr, Lily Aldridge and Candace Swanepoel, all whom have lucrative contracts as Victoria's Secret spokesmodels. "By marketing the company you're getting good experience doing publicity, occasions, speaking on camera, talk shows -- everything that it requires to become a brand ambassador," states Bart. "That provides you tremendous visibility and possibilities." &diams&diams&diams&diams&diams The acrid odor of hairspray and burnt hair spreads throughout a lengthy, cavernous room around the fifth floor from the Armory. It's November. 9, your day from the runway show, and also the explosive device-sniffing at dogs from Spartan Security Services have removed reporters and photography enthusiasts who've made their distance to your hair and makeup rotation, a five-hour media op having a buffet. The models -- putting on matching short green satin robes -- mingle using the media mob while they're alternately attacked by an military yanking at their tresses and dabbing lipsticks on pillow lips. (You will find 21 makeup artists, 19 hairstylists and 50 night stands.) A paper sign clipped to some heavy blue curtain signifies the "bronzing" corner. Along with a look via a crack within the drapes discloses night stands slathering spray tan on the topless model. "Make certain the women don't have any shimmer whatsoever on our bodies,Inch admonishes mind makeup artist Tom Pecheux. In another corner, the $2.5 million Fantasy Treasure Bra is shown on an application while security specialist Darren Pittman stands sentinel. ("I must stick with the bra," he states.) It'll come in the Victoria's Secret holiday catalog, although it isn't likely to locate a buyer. Actually, no multimillion-dollar Fantasy Brazier continues to be bought. They finish up getting taken apart, say sources. But all that jewelry is just sewn to the Victoria's Secret Gorgeous Push-up Bra. Which particular fantasy could be yours for around $50. Through The Amounts 142: Gemstone carats in Fantasy Bra 100: CBS production staffers 50: Night stands 36: Models 9 million: Audiences this year 3: Explosive device-sniffing at dogs PHOTO GALLERY: View Gallery Victoria's Secret Fashion Show 2011 Related Subjects Beyonce Jay-Z Nicki Minaj Adam Levine Adriana Lima